Firstly, think about the woman you're buying for. What kind of person is she? Her personality will normally give you a good idea about the kind of jewellery she'll really appreciate. For instance, if she's laid back, quietly spoken with a gentle personality, it's more likely she'll appreciate more subtle jewellery that quietly complements her appearance.
Another great tip is to look at the jewellery she already has (if you have the opportunity) for some pointers. Think about what all the pieces of jewellery she has have in common. Are they all a particular colour or material, for instance? Also take an inventory of what she has. After all, if she already has twenty necklaces, you might want to get her a bracelet or some earrings instead.
It's always worth going into a jewellery shop and asking the assistants for some advice. After all, who knows more about jewellery than a jeweller? If you can, take a picture of her with you so they can get an idea of what she looks like and what kind of thing will suit her.
Once you've taken all of these steps you'll be well on your way to finding the perfect jewellery gifts. However, make sure you buy online to get cheap deals. Yes, the high street shops are great for personal advice but the internet has the best variety and the best prices. You can also get it gift wrapped and delivered meaning that's another two things you don't have to worry about.
Most men see buying jewellery for women as a traumatic experience that should only be undertaken in compulsory situations. However, it really doesn't have to be if you know what you're doing and putting the time and thought in will ensure it's a piece of cake.